Creative joins BUSA Board of Trustees
Gail Curtis, group SA CEO of Saatchi & Saatchi ,has been appointed to the Business Unity South Africa (BUSA) Board of Trustees, reportedly the first such appointment from the creative sector. BUSA, which represents 'one voice of business' in South Africa, is used by the presidency as a means to engage with 'captains of industry'.
Commenting on her appointment, Costa Pierides, BUSA executive: chambers and membership, says that Curtis stands out amongst her peers in the advertising industry as a person who pushes the envelope and is not scared to address issues of a sensitive nature. "Our Board of Trustees is made up of people who have been selected exactly for this reason and she approaches challenges from a fresh angle.
"She has a unique set of credentials. We needed someone with an artistic flair that would bring a creative side of business to the equation and she certainly has this capacity. We also saw her as coming from a leading company in her field with a known pedigree worldwide. We expect that she will equally enjoy the presence and stature of her contemporaries on the Board and that this will add value to the agency's brand."
"She has a unique set of credentials. We needed someone with an artistic flair that would bring a creative side of business to the equation and she certainly has this capacity. We also saw her as coming from a leading company in her field with a known pedigree worldwide. We expect that she will equally enjoy the presence and stature of her contemporaries on the Board and that this will add value to the agency's brand."
No comments:
Post a Comment